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“The purpose of the SSA website is to showcase the full range of Garmin products available to the African market. Over the last 6 years, Garmin has started the process of expanding their brand into the African continent and will continue this development with greater attention to ensuring that the brand is represented in a credible manner”, says Managing Director of Garmin Sub Saharan Africa (Pty) Ltd., Jennifer van Niekerk.

“As we look towards the end of 2018 and beyond, we see fantastic opportunities for growth in Africa. We remain confident that even with all the various market challenges we face, we can exceed even the highest expectations if we continue to focus on partnerships and customer support”, Jennifer confidently expressed.

At the annual Garmin Africa Rising Summit hosted in Johannesburg and attended by all Garmin Distributors from across Sub-Saharan Africa, one of the keynote speakers was Sean Biddlecombe, Managing Director of Garmin EMEA. He shared Garmin’s plans for Africa,